Cases - New Way

The tool professionalized the care that was previously homemade. Contact history allows us to have several different analyses. Today we know the audience by area, search size, that was totally “in the dark” for us. On Facebook, because we didn't have someone to service the channel, the inbox was a time bomb. We often failed to respond. The autoresponder helped a lot too. The tool is very good.

The partnership between CRC and New Way was important, as we achieved stability and agility in sending and receiving messages. The CS team has supported us very well in all the points we need, both adjustments and new configurations within MKTZAP.

Missing a greater control over the activities performed. With MKTZAP, it became possible to control all the operation's processes. That's because our solution has 11 different types of reports. And with the implementation of the chatbot, the number of calls from Bothanica Mineral doubled.

Before MKTZAP there was no distribution by operator and reports were done manually with many failures. After hiring, the productivity of operators increased by 50% in the number of calls and response time decreased due to the use of chatbot. Consequently, the number of sales increased.

Moni has the humanization of processes as its main brand. We are looking for an alternative to facilitate interactions between our technical support and customers, improve communication channels, reduce the telephone service rate and provide a broader view of the operations coordinator. Today we fully use the features of MKTZAP.

At the beginning of the pandemic, when people were forced to be isolated, facing financial and emotional difficulties, it was necessary to listen and pray for them. But how to do this with closed churches? We continued to preach the Gospel through our social networks, but it was a one-way street. Through MKTZAP, it has been possible to assist more than 13,000 people who have come to us for help, advice and prayer since April 2020. It is important to emphasize that our project was fully supported by New Way, which spared no effort to implement it. Between the idea and the first day of service, there were only 15 days.